Tens of millions of dollars mean little to someone who didn’t actually struggle to earn them.
The Obama administration spent in excess of $77 million in advertising to hype up the Affordable Care Act, sources revealed to the New York Post.
Of that, $64 million funded an advertising blitz — including TV, digital and radio https://t.co/aKcy1nAM4m
— New York Post (@nypost) March 13, 2017
And the funds were spent during the 2016 election to combat Republican promises to repeal the struggling program — commonly called Obamacare — long after it was enacted.
The funds made their way to Democratic-leaning p.r. firm Weber Shandwick, which received $74.15 million on July 28, 2016, and an additional $3.69 million on Sept. 9, 2016 to promote the program pursuant to its federal contract.
Of the nearly $78 million spent, $64 million was dedicated to a TV, radio and digital advertising blitz, with the remainder going into creative development and production, direct response marketing, campaign strategy, branding and the encouragement of small businesses to enroll in Obamacare.
A Trump administration official dismissed the previous administration’s efforts of throwing good money after bad.
“Tens of millions in hard-earned taxpayer funds spent on TV ads won’t sell a fundamentally flawed approach to health care,” the official told The Post, which reported:
The Weber Shandwick contract was signed by Pam Jenkins, president of the firm. Its chairman, Jack Leslie, was picked by Obama in 2009 to be chairman of the US African Development Foundation.
Leslie donated $1,000 to Obama’s 2012 re-election campaign and $2,700 in December 2015 to Hillary Clinton’s failed presidential campaign.
This revelation comes as conservatives and establishment Republican lawmakers continue to battle over the proper course to repeal and replace the now-entrenched law.
Speaking on behalf of conservatives, Sen. Tom Cotton urged his colleagues in the House to “Get it right, don’t get it fast.”
Although the House bill lacks provisions important to conservatives, such as tort reform and the ability to purchase insurance across state lines, Health and Human Services Secretary Tom Price, a physician and former GOP lawmaker, defended the proposal.
“I firmly believe that nobody will be worse-off financially in the process that we’re going through,” Price said on NBC’s “Meet The Press” Sunday. “Understanding that they’ll have choices that they can select the kind of coverage that they want for themselves and for their family, not the government forces them to buy.”
Meanwhile, a lot of folks were up in arms that the previous administration spent $77 million-plus to promote the failed program in 2016.
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@nypost and if people will remember, it was very unpopular and passed w/out bipartisan support after Rahm Emanuel made threats to Dems.
— Kimberlee Leal (@LealKimberlee) March 13, 2017
ABSURD ?? https://t.co/QalCv9PoLj
— Cliff Sims (@CSims45) March 13, 2017
— Kim Meese (@intheknow1798) March 13, 2017
@nypost Obama administration spent $77 mil the last few months of his admin to promote Obama Care? Why? He was on his way???
— Diana (◡‿◡✿) (@AuggiesGirl) March 13, 2017
@nypost And then the website crashed ? typical govt incompetence.
— I am what I am (@emylou_81) March 13, 2017
Oddly enough, one person was upset about the president’s golfing — Trump’s, not Obama’s. Really?
— I’m Chaz ??? (@reese32309) March 13, 2017
Sen. Ted Cruz, meanwhile, hit upon what he believes is a pathway out of the Obamacare repeal and replace dilemma putting the two camps at odds.
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