Nordstrom makes important announcement about Ivanka boycott on the heels of holiday shopping

Unlike other department stores that have chosen to boycott products by Ivanka Trump, Nordstrom has announced it will not cave in to politics over sales results.

Products by the president-elect’s daughter have been dropped by some retailers as customers have joined the  #GrabYourWallet movement, boycotting retailers that carry Ivanka Trump or Trump Organization products, according to Fortune.

But Nordstrom, caught in the middle with customers on both sides of the debate, said it is not making retail decisions based on political movements.

The company’s co-president Pete Nordstrom sent an email to employees on Monday reaffirming the retailer’s intention to keep selling the Ivanka Trump brand.

“We’ve heard from customers, including some who are long time loyal customers, threatening a boycott of Nordstrom if we continue to carry the line,” he wrote in the email obtained by Fortune. “Similarly, we’ve heard from customers who say they will boycott Nordstrom if we stop carrying the brand. This is a sharply divisive subject. No matter what we do, we are going to end up disappointing some of our customers.”

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Nordstrom explained that “Every single brand we offer is evaluated on their results—if people don’t buy it, we won’t sell it.” And the retailer has concluded that the product line is successful.

“We strive to be agnostic about politics and to treat all our customers with respect,” Nordstrom wrote.

If Twitter response is any indication, it appears the company just gained a lot more shoppers.

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