Time Magazine picked one of the most controversial people in America to grace the cover of its latest issue.
On Wednesday the publication announced on social media that its cover would feature Colin Kaepernick, the National Football League backup quarterback who started the new trend of sitting or kneeling during the national anthem.
But the worst part might be the dramatic way it chose to make the announcement, and it’s headline.
It posted a video of its cover with the American flag with the anthem playing in the background and had the flag disappear to reveal a kneeling Kaepernick.
TIME’s new cover: The perilous fight. How national anthem protests led by Colin Kaepernick are fueling a debate https://t.co/FsZoblqj0b pic.twitter.com/pCVB3wM2kp
— TIME (@TIME) September 22, 2016
The perilous fight? Cowering on bended knee during the anthem is a slap in the face to all who gave their lives and health for freedom. But, Time treats him as if he’s a war hero.
Many on social media were less than thrilled with the magazine’s choice of Kaepernick, recently voted the “most disliked” player in the NFL, for its cover.
@TIME I’d say people should cancel their subscription but who the hell subscribes to magazines anymore?
— Brian Daly (@briandalynj) September 22, 2016
Only @TIME would promote an employee of the @NFL who wears socks with Police Officers depicted as Pigs & give him front cover. Disgusting,
— Lilly McKim (@lillymckim) September 22, 2016
@TIME @Kaepernick7 His protest is insincere #selfpromoting On the cover of Time! He says if U a patriots Ur a racist! #boycottNFL
— J Draney (@Jdflygirl) September 23, 2016
@TIME Let him go to war and see how he feels then. I lost my life 40 years ago for his right to do this! I am angry, but, it is his right.
— James Androl (@LojwaAnimal2) September 22, 2016
@TIME why give this asshole the attention!!! I now disown Time magazine
— Phillip Rooney (@PhillipRooney74) September 23, 2016
@TIME I really can’t believe you would put this guy in your cover. I’m so disappointed. ??
— Christina Lopez (@TinaBaby661_805) September 23, 2016
@TIME Why don’t you put some of these REAL African-American Heroes on your cover! You can find them on https://t.co/X7SGjm6fLq #boycottnfl
— J Draney (@Jdflygirl) September 23, 2016
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