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The Calvin Klein company faced backlash over a recent advertisement featuring a young model in an upskirt photo.
Not a stranger to controversy over sexy ads in the past, the designer underwear brand angered many who felt they had simply gone too far with the photo captioned, “I flash in #mycalvins.”
The company was blasted for promoting “upskirting,” a term referring to taking photos under a girl’s dress without her consent, a crime that could lead to jail time and registration as a sex offender.
Upskirting, defined. pic.twitter.com/b2iJrhtus1
— Cyrus Vance, Jr. (@ManhattanDA) April 14, 2016
Social media users called out the company for its use of the young model, the choice of underwear and the angle of the camera shot, claiming it all appealed to pedophiles. Others saw no problem as the model, 22-year-old Danish actress Klara Kristin, is an adult and obviously consented to the photo being taken.
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@CalvinKlein https://t.co/oKZ7y8J1dj every pedophile a peek up a 12 year-olds skirt.Just wrong.
— XAS (@momdukes1130) May 11, 2016
@momdukes1130 @CalvinKlein she’s 23, not 12. Do your research
— sean dalton (@shadowx85204) May 11, 2016
@shadowx85204 @momdukes1130 @CalvinKlein – It isn’t up to us to research her age- she looks like a 5th or 6th grader. <period>
— Matt Schubeck (@MattSchubeck) May 11, 2016
@jarrodrossi @momdukes1130 @KerryPetes it’s for male gaze tho even though it’s an ad designed for women, it’s exploitation regardless
— Mary-Kate (@MaryKateSays) May 12, 2016
@CalvinKlein awful ad. Your concept looks predatory. This “upskirt” photo invites men to do this to women. Disrespectful.
— Lexistential (@lexistential) May 11, 2016
I get that @CalvinKlein likes to “go there”, push the envelope and show too much skin but this is just creepy and too far. Not ok in my book
— Jenna (@Jenna4Trump) May 11, 2016
@CalvinKlein I’d throw up in #mycavlvins child porn? I don’t understand how this is ok?
— Faith Lee (@UMBOPMOM) May 12, 2016
@CalvinKlein Geez – pushing the limits of fashion does not have to include soft porn.
— Bobby Kaps (@Adventurehog76) May 11, 2016
@CalvinKlein wtf… did you seriously become so desperate that you had to go to the upskirt?
— Tawnee Cowan (@TawneeCowan) May 11, 2016
@CalvinKlein why are people whinging about this advert? you sell knickers.
— Tony Magrathea (@dickybeacholdie) May 12, 2016
@CalvinKlein always loved CK products myself….oops….still do! 22 year-old is pretty hot….I can see both sides…let the pic stay!
— Teddy Money (@stephens_ted) May 11, 2016
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Frieda@bizpacreview.com
Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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