Target is bringing Americans one step closer to a gender-neutral society.
The department store chain announced what it called “something exciting” Friday. After some customers complained about certain toys’ being designated as appropriate for girls, it is doing away with signs denoting gender classifications.
“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender,” according to Target’s online publication, “A Bullseye View.”
Toys no longer will be labeled according to sex and displayed on either pink or blue shelving. Gender-neutral signage also will appear in the children’s bedding section. The only place gender labels will remain is in the children’s clothing department.
The gender-labeling brouhaha began last June when Target customer and Ohio mother Abi Bechtel snapped a photo of Target signage indicating “Building Sets” and “Girls’ Building Sets” and tweeted it to the chain along with a stern message.
Don’t do this, @Target pic.twitter.com/cfh3cp5Nqa
— Abi LocalMom Bechtel (@abianne) June 1, 2015
“It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option, and girls and women as the specialized option,” Bechtel told CNN.
Maybe that particular sign was a bit ridiculous, but it certainly didn’t require eliminating all gender classifications to correct it.
Oddly, Target said that “we use signs and displays specially designed to help guests get through the store efficiently,” and “signs that sort by brand, age or gender help them get ideas and find things faster.”
So, the answer is to remove signs that help customers “get through the store efficiently”?
Others saw through Target’s illogical decision and took to social media:
@thehill If @Target phasing out gender based signage makes it harder for me to shop, guess what? I won’t be shopping there. Ever. Bye. ?
— Cactus Howl (@CactusHowl) August 8, 2015
@thehill Androgynous signs should make shopping so much easier….NOT!
— Amber Skoros (@NYCdeb8tr) August 8, 2015
@thehill Just got off the phone with my broker. SOLD all my TGT. #DOOMED
— Steve Stalock (@StalockSteve) August 8, 2015
@thehill Adiós @Target. Done putting up with this radical progressive BS. You’ll never get another dime of mine.
— TammyS (@TammySt48668451) August 8, 2015
@thehill so now being PC is more important than helping customers. No more Target shopping for me
— Bill Bill (@VA_Mob_Member) August 8, 2015
One has to wonder where this will end. The White House announced in April that it was installing a gender-neutral bathroom in the Eisenhower Executive Office Building next to the West Wing.
Ike must be rolling over in his grave about that one.
DONATE TO BIZPAC REVIEW
Please help us! If you are fed up with letting radical big tech execs, phony fact-checkers, tyrannical liberals and a lying mainstream media have unprecedented power over your news please consider making a donation to BPR to help us fight them. Now is the time. Truth has never been more critical!
- ‘Act like a grownup’: Drunk driver sobs when she loses plea deal by coming 4 hours late to court - July 23, 2017
- ‘I would’ve fired her the day I met her’: Glenn Beck reveals more about Tomi Lahren mess - July 23, 2017
- Canadian thug beats 74-year-old cyclist bloody with a club in road rage fit– and they say US is more violent? - July 23, 2017
We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.