Clorox, the brand name cleaning products company, was forced to defend themselves Wednesday against an angry online mob accusing them of posting a racist tweet about bleach.
The “offending” tweet featured Apple’s newly released emojis (yes, Apple just released 300 emojis) to make a point about cleaning fluid. The tweet suggested Apple should have considered adding a Clorox emoji to its list of household items.
@Clorox wishes they could clean up their #socialmedia accounts after “racist” tweet backlash http://t.co/vY2MYkLCbW pic.twitter.com/yNBUZXdZX3
— Pru Absolon (@pruabsolon) April 10, 2015
Because the new emojis also include racially diverse cartoon faces, a whole bunch of social media users rushed to judgement and accused Clorox of wanting to make dark skinned people lighter.
The incident would be funny if not so horrifyingly indicative of the emotionally fragile, borderline psychotic, collective mindset that has taken hold.
The public reaction was so fast and fierce it promoted Clorox to delete its original tweet and issue an apology – for doing nothing wrong – just to make the whole thing go away.
@Spareacct39 @BrotherVet @BullyUzi @SaharahShae @FreedomChild3 Clorox accused of racist, #Clorox apologized.. B.S pic.twitter.com/zCv6hMWlR5
— Isaac (@storm_isaac) April 10, 2015
That’s when word began to spread about what had happened and backlash to the backlash set Twitter afire:
O M G!!! MT @marcannem96: @GayPatriot If Clorox had a son…. pic.twitter.com/taMO2qiH3o”
— Lisa (@Flyingright1) April 10, 2015
This is the most ridiculous thing I’ve ever seen grown people get offended by: http://t.co/H9EdnpXmwz
— Ben Howe (@BenHowe) April 9, 2015
People are out of control. Big babies. “@JayCaruso: I’m about ready to quit life. http://t.co/0UY8HRBU3k”
— Michelle (@michnic70) April 9, 2015
And they strike again! MT @CNNMoney: @Clorox apologizes, deletes tweet after racial uproar http://t.co/bylmcUTqb3 smh pic.twitter.com/wz7MlX2fvF
— Brad Thor (@BradThor) April 9, 2015
I don’t think the Clorox page meant it like that. Y’all gotta……… lighten up pic.twitter.com/qxcKRZz5mT
— kordéi. (@chasemylovex) April 9, 2015
No, no, no…don’t say “lighten up.” Sheesh, that’s what got Clorox in trouble in the first place.
And some folks on Twitter aren’t willing to let it go:
@Clorox thanks for telling me which bleach not to spend my hard earned blk bucks on
— la vida broke-ah (@1014yup) April 9, 2015
Yeah.. You deff knew what you were tweeting.. RT @Clorox: New emojis are alright but where’s the bleach. http://t.co/dmZZ98XRAG
— krenny lavitz (@krennylavitz) April 8, 2015
@Clorox Why is the tweet still there? You need to clean up your PR person. Put some bleach on your distasteful marketing ideas.
— IAmPeace(Adrienne) (@DriNicole) April 9, 2015
At least there are still a few around who don’t see racism in everything:
The only thing offensive about that tweet was using a period instead of a question mark. http://t.co/YREbmO3KuL
— Erick Erickson (@EWErickson) April 9, 2015
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