Marketing for ‘Noah’ altered at the request of religious groups

Paramount Pictures has agreed to change marketing materials for the Biblical epic “Noah” at the request of religious groups.

The studio will make clear that the film is a creative adaptation of the well-known Bible story, rather than a literal interpretation, according to an exclusive to The Hollywood Reporter.

Marketing materials for the film, including “an online trailer, the film’s website, all print and radio ads, as well as a percentage of the film’s online and broadcast ads,” will contain the message:

“The film is inspired by the story of Noah. While artistic license has been taken, we believe that this film is true to the essence, values and integrity of a story that is a cornerstone of faith for millions of people worldwide. The biblical story of Noah can be found in the book of Genesis.”

Jerry A. Johnson, President and CEO of The National Religious Broadcasters, led a panel last week at his group’s International Christian Media Convention in Nashville. The panel discussed clips showing where the film departed from, and where it stayed true to, the original story.

“We are deeply appreciative of Dr. Johnson’s efforts to bring this idea to us,” Paramount Picture’s Vice Chairman, Rob Moore told The Hollywood Reporter. “Our goal has been to take every measure we can to ensure moviegoers have the information they need before deciding to buy a ticket to see the film. We are very proud of Darren Aronofsky’s Noah. We think audiences all over the world will enjoy this epic film.”

While some creative liberties were taken, Johnson said, he was appreciative that Paramount addressed his group’s concerns.

“We are grateful that Paramount is striving, with this disclaimer, to strike a proper balance between artistic creativity, character development and honoring the sacred Scripture,” he said. “Many people will go to this film and enjoy it.”

Watch the trailer here via The Hollywood Reporter:

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