Twinkies making a comeback, sans labor unions

There’s great news for those still “jonesing” for that daily Twinkies fix!

In a win-win scenario, the company that bought the Twinkie, HoHo and Ding Dong brands out of bankruptcy is gearing up to reopen plants and hire workers, and it will do so without union labor.

As reported in the Wall Street Journal, Hostess Brands — Metropoulos & Co. and Apollo Global Management’s new incarnation of the baking company that liquidated in Chapter 11 — is reopening four bakeries in the next eight to 10 weeks, aiming to get Twinkie-deprived consumers the classic snack cake starting in July.

The company plans to pump $60 million in capital investments into the plants and aims to hire at least 1,500 non-union workers. A nationwide union strike prompted the 86-year-old company’s decision to shut down in November.

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Tom Tillison

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