Newt Gingrich’s campaign released its first Iowa TV ad Monday, and the contrast between his spot and Mitt Romney’s ad is telling.

For many years, I’ve been telling political clients that connecting with voters emotionally is more important than anything else they can do. Some get it, and some don’t.

Gingrich and his team get it; Romney and his people don’t. Gingrich’s ad is promoting the message, “It’s morning in America again,” while Romney is filling out a job application in his spot.

The base of the Republican Party, just like the Democratic Party base, wants a candidate who connects with them on a deeply personal level. Someone who understands their longing, their hopes and their fears. Voters may at times appreciate a technocrat, but they don’t love technocrats.

This isn’t a commentary on who should be president, or an endorsement, but watch both ads posted below, and then tell me: Who understands Republican primary voters better, Gingrich or Romney?

Newt Gingrich – video unavailable at this time.

Mitt Romney

[youtube_sc url=”http://youtu.be/wgIlUIPp9TA” width=”560″ height=”315″ autohide=”1″]

• Author
• Recent Posts

Jack Furnari

Husband, father, conservative, entrepreneur, publisher, journalist, columnist, and former political consultant. Co-founder and former CEO of BizPac Review, CEO of Jolt Media, Inc.

Latest posts by Jack Furnari (see all)

• Citizens fed-up with PBC School Board members acting like petty tyrants - August 30, 2021
• Sri Lanka’s lesson for Israel: Win it! - May 20, 2021
• Jack’s Conservative Voter Guides are back in Boca Raton - February 6, 2021

Comment

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please click the ∨ icon below and to the right of that comment. Thank you for partnering with us to maintain fruitful conversation.